Friday retainer pulse

Prepared for Harbor & Co. · Nov 3 – Nov 14, 2026

Live pulse

Period narrative

Paid search held efficiency while creative refresh lifted Meta CTR. Site checkout friction dropped after the cart redesign — retaining the monthly retainer case for next review.

Blended ROAS

3.8x+0.4

Search + Meta

Qualified leads

42+18%

Cost per lead

$31−12%

Site conversion

2.9%+0.5pp